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Professional development events

Optimize Your Website with Google Analytics

When:

Thursday, March 15, 2018, 9 a.m. to Friday, March 16, 2018, noon

Where:

MSU's Robert W. Plaster Free Enterprise Center
405 N Jefferson Avenue, Springfield MO map...

Description:

A good website is vital to growing your business. It is often the first place potential customers go to find out about you and what you can offer. How can you know if your website is effective at attracting customers? Google Analytics is a free program that allows you to track who is coming to your site and what they do when they get there. This seminar will teach you how to use this powerful tool to monitor your website’s health. You will learn how Google Analytics works, what the measurements mean, and how you can use it to attract more customers. You will also discover how to set up automated reports that allow you to notice problems at a glance. By properly implementing Google Analytics, you can optimize your website to attract more customers. Topics include: Setting up Google Analytics Understanding website metrics Discovering where you are losing customers Tracking social media effectiveness Monitoring online ad campaigns Creating custom dashboards Comparing trends over time Measuring e-commerce Automating reports
More information about this event

Registration
deadline:

3/14/2018

Cost:

$109.00

Facilitator:

Tara Horton, tarahorton@missouristate.edu
Missouri State University SBTDC
phone: 417-837-2617

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